In order to assure that consumers get the value and quality the Jamaican Coffee Industry Board (CIB) was established. The CIB has legislation in place demarcating geographical boundaries which defines coffee classified as Jamaica Blue Mountain. This is reinforced by rigid inspection by the CIB who certifies all production and export of Jamaican coffee. Provided the coffee is bought from the accredited sources the consumer will have no difficulty in discerning the Genuine Stuff. JaCoffa™ uses only certified and approved roasters and packers for its consumers. Check out the Jamaican Coffee Industry Board on the web: